Sunday, July 22, 2007

Potter pandemonium works magic for retailers

Harry Potter sure worked his magic for a major Canadian book retailer.His latest adventures in J.K. Rowling's "Harry Potter and the Deathly Hallows" have made it the fastest and best-selling novel in Indigo's history.The bookstore chain is reporting it sold three books per second when it released the book to the public Saturday morning at 12:01 a.m.Though hundreds of fans of the series lined up outside bookstores across the world to get their hands on the latest and final instalment of the seven-book saga, even online sales jumped with the hype.Pre-orders of "Harry Potter and the Deathly Hallows" on the website are coming in at the rate of one every five seconds, and more than 1.8 million have been ordered so far.

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