Thursday, July 12, 2007
His gusto, his optimism, his creativity may all have contributed to the remarkably long and eventful life of Ed Mirvish.But for Toronto's discount king, the secret was simple: "Keep breathing," he used to say. The remark was vintage Mirvish, the man who brought deep discounting to North America.He was practical and grounded, but most of all, he was completely free of pretension, a claim that no one who ever walked past his gigantic, multi-floor store on the corner of Bloor and Bathurst streets could contest. The store famously was called "Honest Ed's." Corny? Of course, because, as Mirvish well knew, corny sells.